Medicare Broker vs Insurance Company: Why Virginia Beach Seniors Choose Local Experts
- Claire Jaramillo
- Sep 17
- 4 min read
Medicare Broker vs Insurance Company: Why Virginia Beach Seniors Choose Local Experts
If you're turning 65 or considering changing your Medicare plan, you've probably noticed you have two main options: buy directly from insurance companies (like those you see on TV) or work with a local Medicare broker.
For many Virginia Beach seniors, this choice feels confusing. After all, those TV commercials make it sound so simple – just call the number and get "free" Medicare coverage!
But here's what those commercials don't tell you: there's a better way that doesn't cost you anything extra and often saves you money.

What Exactly Is a Medicare Broker?
A Medicare broker is an independent insurance professional who represents multiple insurance companies instead of just one. Think of us as your personal Medicare advocate – we work for YOU, not for any specific insurance company.
Here in Virginia Beach, I represent dozens of insurance carriers, which means I can compare plans from companies like Humana, Aetna, Cigna, UnitedHealthcare, and many others to find the best fit for your specific needs.
The Insurance Company Route: What You're Really Getting
When you call an insurance company directly or respond to those TV ads, you're speaking with a representative who can only sell you that ONE company's plans. They might be nice people, but they have a job to do – sell their company's products, whether they're the best fit for you or not.
Here's what typically happens:
Limited Options: They can only show you their company's plans, even if a competitor has better coverage for your needs.
Sales Pressure: Their job is to enroll you in their plans. They're incentivized to highlight benefits while downplaying limitations.
One-Size-Fits-All Approach: They use scripts and general information rather than truly personalized guidance.
No Ongoing Relationship: Once you're enrolled, good luck getting help with claims issues or plan changes.
The Medicare Broker Advantage: Why Virginia Beach Seniors Choose Local Experts
Working with a local Medicare broker like me gives you advantages that insurance companies simply can't match:
Access to More Options Instead of seeing one company's plans, I show you options from major carriers in Virginia and North Carolina and 19 other states as well. This means you get the plan that's truly best for you, not just the best option from one company.
Unbiased Recommendations Since I represent multiple companies, I have no reason to push one plan over another except to find you the best value. My reputation depends on getting you the RIGHT plan, not just ANY plan.
Local Market Knowledge I know which doctors in Hampton Roads accept which plans. I understand our local healthcare system and can guide you to plans that work well in our area.
Personalized Service Instead of a 1-800 number and waiting on hold, you get my direct phone number. I meet with clients in their homes, or wherever they're comfortable.
Ongoing Support My relationship with you doesn't end at enrollment. I'm here year-round to help with claims issues, answer questions, and review your plan annually to ensure it still meets your needs.
Common Myths About Medicare Brokers
Myth: "Brokers cost more money" Truth: Medicare brokers are paid by insurance companies, not by you. Using a broker costs you exactly the same as buying direct – often less because we help you find better plans.
Myth: "Insurance companies give better deals to direct customers" Truth: Insurance companies charge identical prices whether you buy direct or through a broker. No discounts for cutting out the middleman.
Myth: "I can just research online myself" Truth: Medicare.gov shows basic plan information, but it doesn't tell you which doctors accept which plans, how plans actually work in our local area, or how to navigate complex coverage situations.
What to Look for in a Virginia Beach Medicare Broker
Not all brokers are created equal. Here's what to expect from a quality Medicare broker:
● Experience: Look for someone who's been helping seniors with Medicare for several years, not someone new to the business.
● Local Knowledge: Choose a broker who understands the Hampton Roads healthcare market and has relationships with local providers.
● Multiple Carrier Relationships: Ensure they represent many insurance companies, not just a few.
● Ongoing Service: Find someone who offers year-round support, not just enrollment assistance.
● Clear Communication: Your broker should explain things in plain English and never pressure you to make quick decisions.
Why I Chose to Become a Medicare Broker in Virginia Beach
After 24+ years in this business, I've seen firsthand how the right Medicare plan can make the difference between financial security and medical bill stress in retirement. I became a broker because I wanted to help my neighbors in Virginia Beach, Norfolk, and beyond get the coverage they deserve. I chose to work in other states as well, many of my clients have family members in other states who need help with their Medicare choices.
Every day, I work with seniors who are frustrated by Medicare's complexity or disappointed by plans that didn't live up to their promises. My job is to cut through the confusion and find solutions that actually work.
Ready to Experience the Local Broker Advantage?
Don't let TV commercials or high-pressure sales calls make your Medicare decision for you. As your local Medicare broker, I'll show you all your options, explain everything clearly, and help you choose the plan that's truly right for your situation.
Call Retha Rish Insurance Agency at 757-692-8388 or email rrish@asb.insure to schedule your complimentary Medicare consultation.
You've worked hard your entire life. Your Medicare coverage should work just as hard for you.





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